Revisiting Fundamentals of marketing Post Covid, The New AfterMath of Sales

Ashutosh Sahoo, Head Marketing at Sobha Realty

Modern day, global sales and marketing professional with over 12 years of experience
across IT, FMCG, manufacturing and real estate. Set up and led large multicultural and
multidisciplinary marketing and distribution teams from scratch. Led some of the most
high profile and high impact product launches like Johnson’s Baby Soap, over 40 Lodha
projects including Armani/Casa, Versace Homes, Trump Towers. Currently based in the
Middle East, he led the corporate rebranding of SOBHA Realty globally including setting
up the global brand studio at 92, Park Lane, London. Under his leadership, Sobha saw a
4x revenue growth to clock revenues of AED 2 billion in 2019 and is now recognized as
one of the most luxurious developers in the region.

Vineet Singh, Group CMO at Embassy Group

With over 13+ years of experience in advertising & marketing across sectors, Vineet is
currently leading branding & marketing practice at Embassy Group. In his role, he is
responsible for developing the marketing strategy, online and offline activations, events
and communications for the Group and its brands (including WeWork) in India. In his
professional journey over the past years he has played an instrumental role in shaping
marketing and digital strategies for brands like Nestle, JK Tyres, Make my trip etc. at
Digitas India. He also worked with Google, where he was leading media and platform
sales for emerging business group & Govt and Political Parties.

Rahul Mishra, Head of Marketing & Communications – Shemaroo

Rahul has been associated with Shemaroo Entertainment for more than 2 years now, he
is a seasoned marketing professional with over 14 years of experience and a
demonstrated history of helping brands excel in Media & Entertainment sector. Prior to
Shemaroo, Rahul has had a successful stints with BBC Global News where he was the
Marketing Manager APAC for 8 years and led marketing for IndiaCast (a viacom18 &
TV18 venture). He is an expert in marketing management, channel launches, digital
strategy and partnerships. Rahul is an alumnus of INSEAD & IMI.

Amit Sethiya, CMO – SYSKA Group I Super30 CMO’19 I CMO-Best Use of Media’18 I Top 50 Most Influential Marketer’18 I Ex-Radio Jockey

A marketing strategist with a penchant for creating and establishing regional and PAN
India brands across segments like Steel, Real estate and consumer electronics segments
over the last 16 years. He has a passion towards influencing customers mindset across
national and international markets by being a creative and business choir for generating
optimal brand equity using traditional and digital media. Radio Jockeying, writing,
traveling and teaching are the other interests on the personal front that primes up skill
sets pertaining to customer understanding, story-telling, project planning, team handling
and training etc eventually adding up to the functional efficacies.”

In the 60 Minute webinar all the panelist tried to talk about newer methods and strategies of marketing, Unanimously views were, its too early to draw down inference on newer methods. Everything is about hit and trial as each is trying to understand the sudden unexpected change that has happened but “Yes” the one’s who are adopting will make a better scenarios sooner than ever.

Few Major Takeaways:

  1. Its time for Opportunities as well, As Amit mentioned about FMEG business(fast moving electrical goods). As syska saw opportunity in Shavers(Appliances) and made a Kill.
  2. Real Estate will see an Upswing as house becomes more essential but the way of reaching, marketing is going to change.
  3. Time for AI & ML integrations for property search.
  4. Virtual Site Visits will be more acceptable.
  5. OTT Platforms will emerge as media in abundance.
  6. Higher Spends in Digital than ATL Media.
  7. Lean & Slim Teams
  8. ROI of Marketing has to yield much better.

To Visit complete webinar, Click here

Thanks to Prashant Pankaj & InspireInd

marketing inspireind webinar

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