Real estate is an extremely competitive field. It’s saturated and ruthless—but professionals who put in that extra effort are going to be rewarded. Real estate marketing has always been something that only a few people figure out. It’s either spammy or just plain disconnected. Here’s a list of ideas you can pull from. Start implementing…
Category: Uncategorized
Nor MERA Nor TERA, Its “RERA” – Era of Real Estate
I am proud to be a part of an era where the Transformation of Real Estate Sector is being witnessed by Country at large. Real Estate has always been struggling to attract young dynamic talent though being the highest paying sector, the reasons for same could be lack of Professionalism, Centralized Power, Lack of…
Making Buildings Smarter With Internet Of Things
Real estate and technology firms are actively engaged in exploring ways to improve people’s lives while reducing energy use and operating costs, says Manoj Asrani The concept of the Internet of things (IoT), where ordinary objects are connected to the Internet presents unprecedented possibilities, for the management and operation of real estate. With IoT, any…
Bottom Of The Pyramid(BOP) Market
RURAL MARKETS ARE SHINING AGAIN No one needs to keep emphasising that in India rural markets costitute a huge untapped opportunity, but unfortunatley it seldom gets the attention it deserves, or for that matter the consistent attention…marketers either make half-hearted attempts or the intiatives are more part of thier CSR work. But one time when…
BUYING A HOUSE
Process of buying a house Buying a house is a big deal, not to mention a big expense. If you’re thinking about buying your first property, it pays to know your rights as a buyer and how the buying process works. If it’s been a while since you’ve been in the market this might be…
Green Buildings Scope In India
During the next few years green buildings are well poised to grow at 50-60 per cent annually By Manoj Asrani (Brand & Marketing Manager – Soham World) The Green building concept is catching up fast globally, and in India too. A Green Building is one, which in the process of constructing a building, uses renewable materials, saves money on light bills, gas bills and water…
Marketing For INDIA
“Made for India” is increasingly becoming a coveted tag these days. This is a far cry from the early days of liberalisation when many companies came in with their older (often discontinued ) models with a misplaced confidence that Indian consumers were just waiting to lap it up . But a rude shock awaited them with them the harsh truth that…
Marketing Real Estate
REAL ESTATE MARKETING Real Estate Marketing is still a question for many marketing pundits, there is still a doubt whether its better to continue traditional methods of bill boards and space ads or really do we require more inputs and change with changing trends. I recall my days of MBA where in economics lecture about monopoly, oligopoly and monopolistic markets…
New Marketing Definition
!! “Aircel & Virgin “ has changed the Marketing Pedagogy!! Which one is better?Should i change my service provider? What is more costly affair changing my number to a new or better benefits offered by another? An absolutely new phase of marketing in India has entered via telecom industry the most competetive sought after and immense potential industries….
The Science Of Marketing
“Gravitational Marketing” wow! what a book by Jimmy Vee, Travis Miller and Joel Bauer. Its all about attracting a customer. Thats true customer is the heart of every business, so actual fight in the world is not of being No.1, not of selling more, again not of xyz but just to attract more customers. There…
If I Can't, You Can Never!! 