RURAL MARKETS ARE SHINING AGAIN No one needs to keep emphasising that in India rural markets costitute a huge untapped opportunity, but unfortunatley it seldom gets the attention it deserves, or for that matter the consistent attention…marketers either make half-hearted attempts or the intiatives are more part of thier CSR work. But one time when…
Author: Manoj Asrani
Author | Coach | Mentor | Trainer | Strategist
Manoj is a highly respected leader in Sales and Marketing Strategy, Brand Management, and Product Innovation, with over 18 years of experience across industries such as FMCG, Real Estate, Beverages, Hospitality, Fitness, NBFC, and Product Marketing. As the Founding Principal of a large international property consultancy, Manoj has established himself as a driving force in delivering exceptional marketing and sales results.
Renowned for his ability to synchronize sales and marketing efforts, Manoj is a recognized change catalyst, consistently exceeding targets and implementing award-winning marketing strategies. His expertise in launching successful go-to-market strategies and managing national brand revamps has resulted in multi-million-dollar deals, making him a sought-after strategist in the industry.
With a unique blend of creative and analytical talents, Manoj has earned multiple accolades, including the prestigious Master Brand Award and several Marketing Professional of the Year titles. His leadership has also been recognized globally, with awards such as ABP News Marketing Professional of the Year, Global Achievers Award, and honors from London Print Asia Week and AFAQs for his impactful outdoor campaigns.
An IIM-A alumnus, Manoj is deeply committed to knowledge sharing and continuous learning. He regularly speaks at industry forums, where he inspires others with his expertise and passion for marketing and innovation.
BUYING A HOUSE
Process of buying a house Buying a house is a big deal, not to mention a big expense. If you’re thinking about buying your first property, it pays to know your rights as a buyer and how the buying process works. If it’s been a while since you’ve been in the market this might be…
Green Buildings Scope In India
During the next few years green buildings are well poised to grow at 50-60 per cent annually By Manoj Asrani (Brand & Marketing Manager – Soham World) The Green building concept is catching up fast globally, and in India too. A Green Building is one, which in the process of constructing a building, uses renewable materials, saves money on light bills, gas bills and water…
Marketing For INDIA
“Made for India” is increasingly becoming a coveted tag these days. This is a far cry from the early days of liberalisation when many companies came in with their older (often discontinued ) models with a misplaced confidence that Indian consumers were just waiting to lap it up . But a rude shock awaited them with them the harsh truth that…
Marketing Real Estate
REAL ESTATE MARKETING Real Estate Marketing is still a question for many marketing pundits, there is still a doubt whether its better to continue traditional methods of bill boards and space ads or really do we require more inputs and change with changing trends. I recall my days of MBA where in economics lecture about monopoly, oligopoly and monopolistic markets…
New Marketing Definition
!! “Aircel & Virgin “ has changed the Marketing Pedagogy!! Which one is better?Should i change my service provider? What is more costly affair changing my number to a new or better benefits offered by another? An absolutely new phase of marketing in India has entered via telecom industry the most competetive sought after and immense potential industries….
The Science Of Marketing
“Gravitational Marketing” wow! what a book by Jimmy Vee, Travis Miller and Joel Bauer. Its all about attracting a customer. Thats true customer is the heart of every business, so actual fight in the world is not of being No.1, not of selling more, again not of xyz but just to attract more customers. There…
If I Can't, You Can Never!! 